STRIPT

premium + elevated essentials For every Body.

A community-driven fashion brand redefining essentials for every body. With “that girl” messaging and body wear designed for real life, STRIPT creates wardrobe staples that feel as good as they look. Built by and for women who want comfort without compromise.

Beyond the clothes, STRIPT shows up. From partnering with HBCUs to hosting local pop-ups, activations, and matcha-fueled mixers (see BUJI), STRIPT is building a community that sees, supports, and celebrates you.

THE CHALLENGE

STRIPT had a growing community and strong visual identity — but their email strategy wasn’t reflecting the same energy. Campaigns were inconsistent, performance was unpredictable, and there was no clear system for planning, testing, or scaling. The brand needed more than just cute designs — they needed a strategic partner who could:

Build a reliable send cadence
Strengthen subject line performance
Grow the subscriber base with intention
Connect product drops to deeper brand storytelling
Turn email into a channel that actually drove consistent revenue

They weren’t just looking for “email help.” They needed structure, clarity, and a system that worked as hard as the product.

SERVICES

Creative Direction
Email & Lifecycle Marketing
Digital Design
E-Commerce Strategy
Brand Messaging
Campaign Execution

THE Proof

Since 2024, The Archive has led STRIPT’s email strategy, transforming it into a high-performing retention channel that fuels both revenue and community engagement. Through consistent testing, segmentation, and full-funnel planning, we helped scale their owned audience and deepen brand connection.

Key Wins:

📈 15.8K+ new subscribers added in under 9 months, driven by list-building campaigns and opt-in optimizations
🗓️ Established a consistent cadence with scheduled campaign sends (2x/week) and seasonal flows
💡 Subject line strategy overhaul led to a 70% average open rate and 10% click rate across 387+ campaigns
💬 Audience segmentation + product targeting helped boost relevancy and engagement across drops, early access, and sales
💰 $1.8M+ in revenue directly attributed to email campaigns, making it one of STRIPT’s top-performing channels

We didn’t just send emails — we built a branded editorial system.