STRIPT
the uniform for every era
A community-driven fashion brand redefining essentials for every body. With “that girl” messaging and body wear designed for real life, STRIPT creates wardrobe staples that feel as good as they look. Built by and for women who want comfort without compromise.
As STRIPT’s Head of Brand & Digital, we built out everything from drop strategy + email flows to social campaigns and creative direction. The end goal? A digital experience that converts.
THE CHALLENGE
Perfect the digital side of a fast-growing fashion brand—making sure every touchpoint feels sharp, on-brand, and built to keep up with the momentum.
SERVICES
Creative Direction
Email & Lifecycle Marketing
Digital Design
E-Commerce Strategy
Brand Messaging
Campaign Execution
the proof
+192.5% email list growth in under a year — more than 15,000 new subscribers and counting
Consistently high engagement — email open rates between 50–70%
Click-through rates that convert — averaging 5.2% across campaigns
+166% revenue growth YoY attributed to email and SMS lifecycle marketing
Holiday campaigns that drive results
