Email Marketing
a decade of experience designing and leading high-performing email programs that balance brand, usability, and performance.
My work spans lifecycle strategy, campaign execution, and launch-day orchestration across DTC, enterprise, and editorial brands—owning both the visual system and the operational details that make email perform at scale.
Across roles, I’ve led end-to-end email programs—from audience segmentation and flow architecture to creative design, QA, and deployment—driving measurable impact across revenue, engagement, and retention.
THE Proof
Generated $1.6M+ in email + SMS revenue in 10 months for a 7-figure DTC apparel brand (STRIPT), driving 8–10% conversion rates through optimized lifecycle flows, launch campaigns, and audience segmentation.
Scaled STRIPT’s email list by 236% in under a year through high-converting signup flows, launch-driven acquisition, and retention-focused segmentation.
Defined and led the email design strategy at ANDMORE, delivering an average 32% open rate and 3.4% click rate across buyer and exhibitor audiences.
Designed and executed campaigns reaching 100K+ subscribers, increasing engagement by 50%+ through improved visual hierarchy, subject line and preview text strategy, and A/B testing.
Led enterprise-scale email launches via InComm Payments, including a Target program that drove 80K+ signups in 30 days through coordinated UX, messaging, and lifecycle execution.
Built scalable email design systems and modular templates to support high-volume sends, reduce production time, and maintain consistency across campaigns.
How I work: I design emails with performance in mind—analyzing engagement data to guide subject lines, CTAs, imagery, and content flow, and executing across HubSpot, Kit, Klaviyo, Mailchimp, and Shopify Email from setup through launch and performance review.
