CASE STUDY:
STRIPT VIP Program
The STRIPT VIP Program was developed to strengthen customer retention and community engagement through a tiered loyalty model.
Each level — HBIC, BESTIE, and BADDIE — offers early product access, exclusive codes, and personalized experiences aimed at increasing lifetime value, average order size, and emotional connection.
how it works
HBIC + Bestie: Receive exclusive early access to all product drops at 10 AM ET, one hour before public release.
Baddie: Early access begins at 11 AM ET, creating staggered traffic that maintains excitement and manages site performance.
Birthday Rewards: Automated campaigns deliver tier-based birthday discounts, a meaningful retention driver.
Personalized Access Codes: Each tier gets its own timed dedicated early access code for every new drop.
Real-Time Email Coordination: Timed Klaviyo email + SMS sends align perfectly with Shopify’s drop windows, ensuring VIPs receive access precisely when the site opens for them.
The staggered launch structure not only builds anticipation but turns early access into a moment of exclusivity that VIPs look forward to. Emotional reward + practical incentive = deepening loyalty while boosting sales on drop days.
The Outcome
Since launching the new VIP structure in May of 2024:
Subscriber list grew by 15.8K+
Developed and optimized full-funnel VIP email campaigns (224+ sends) with 74.7% average open rate and 11.7% CTR.
Drop-day conversion reached up to 7.17%
$1.8M+ in attributed revenue across campaigns
Zero failed send days — flawless coordination between email automation + timed Shopify locks
What started as a segmented email list evolved into a membership-like ecosystem that drives loyalty, urgency, and consistent conversions.
The program made STRIPT’s customers feel like insiders + that sense of belonging became the brand’s strongest marketing channel.
Day to day
Managed STRIPT’s tiered VIP lifecycle program connecting retention strategy, campaign planning, and customer experience.
Designed and implemented early-access workflows using Shopify + Klaviyo, enabling timed site unlocks for each tier (HBIC/Bestie at 10 AM, Baddie at 11 AM).
Created personalized early-access codes and automated distribution flows aligned with drop schedules and audience segmentation.
Developed and optimized full-funnel VIP email campaigns (224+ sends) with 74.7% average open rate and 11.7% CTR.
Crafted tier-based messaging and copy tone to differentiate audience experience while maintaining brand cohesion.
Built automated birthday coupon sequences, loyalty-driven touchpoints, and personalized content for high-value customers.
Coordinated real-time launch automation between Shopify and Klaviyo to ensure seamless VIP drop access with no failed send days.
Partnered with internal teams to align creative, product, and ops calendars, reducing drop-day friction and improving conversion rates.
Created recurring post-drop reports to assess VIP engagement, traffic spikes, and revenue attribution per tier.
Introduced A/B testing for subject lines and CTA placement, improving engagement consistency across all VIP segments.
Helped evolve the VIP program into a brand-defining experience, blending community, exclusivity, and commerce.