MAR 2024, WOMEN’s HISTORY MONTH

Creative direction for Hype Hair’s Women’s History Month cover series, shot by photographer Chad Lawson.

Guided the visual direction across four looks — with three covers published on Hype Hair’s Instagram and digital platforms. Led moodboarding, on-set art direction, and model styling support, ensuring cohesive placement, posing, and energy across each featured story. The campaign reached Hype Hair’s audience of over 1M followers across social.