TIPSy Scoop DC

boozy scoops — liquor infused ice cream

Tipsy Scoop DC is the first franchise location of the national liquor-infused ice cream brand. Brought on as social media strategists + designers, we work closely with the franchise owner to refresh the brand’s digital presence, increase engagement, and drive consistent foot traffic through localized, high-impact content.

THE CHALLENGE

Launch and grow a brand-new franchise account from zero, building awareness, engagement, and foot traffic through a consistent, localized social media strategy.

SERVICES

Social Media Strategy & Launch Plan
Instagram Naming (@thebarlourdc)
Content Creation & Scheduling
Graphic Design & Visual Templates
Campaign & Promotion Development
Caption Writing & Brand Voice
Event & Community Promotion
Partnership Highlights & Activations

the proof

Created 110+ custom social graphics since January 2025.
Grew Instagram by 1,200+ organic followers in 5 months.
Established retro-inspired brand identity for Tipsy Scoop DC.
Designed visuals for pop-ups, holidays, horoscopes, and catering.
Drove engagement and foot traffic through localized campaign content.
Helped differentiate the DC franchise from national brand assets.