HOT MOMS CLUB
for the cool moms
Hot Moms Club is a lifestyle sub-brand launched by STRIPT — built to connect moms through curated + stylish events. It was built to honor STRIPT’s community of moms. Inspired by the founder’s own journey, we created a stylish, intimate corner of the brand that felt fresh, thoughtful, and real.
THE CHALLENGE
Translate STRIPT’s bold, e-comm energy into a niche, IRL experience — one that felt intimate, on-brand, and cool enough to live beyond the event. The goal? Build a sub-brand moms actually wanted to be part of, with visuals and voice that didn’t scream "mom club."
SERVICES
Brand Identity Development
Event Signage Design
Event Collateral Design (menus, games, flyers, etc.)
Email Marketing Strategy + Setup
Klaviyo List Configuration + Growth Tactics
Social Media Graphics
Copywriting + Messaging
the proof
Designed a full visual identity for Hot Moms Club, extending STRIPT’s core tone into a niche, community-driven space
Created and launched the HMC email list — reaching 300+ subscribers in under 72 hours
Built + executed an email strategy that prioritized both storytelling and conversion
💌 Avg Open Rate: 70%
🖱️ Avg Click Rate: 10%
Wrote persona-driven content (email + SMS) that spoke to moms like the friends they actually text
Bridged digital and physical: email campaigns supported real-world growth and community events
Promoted through IG stories, custom graphics, and targeted send times
Signage
SOCIAL MEDIA CAMPAIGNS
IRL
