HOT MOMS CLUB

for the cool moms

Hot Moms Club is a lifestyle sub-brand launched by STRIPT — built to connect moms through curated + stylish events.

THE CHALLENGE

Translate STRIPT’s bold, e-comm energy into a niche, IRL experience — one that felt intimate, on-brand, and cool enough to live beyond the event. The goal? Build a sub-brand moms actually wanted to be part of, with visuals and voice that didn’t scream "mom club."

SERVICES

Brand Identity Development
Event Signage Design
Event Collateral Design (menus, games, flyers, etc.)
Email Marketing Strategy + Setup
Klaviyo List Configuration + Growth Tactics
Social Media Graphics
Copywriting + Messaging

the proof

Designed full suite of event branding.
Created a visual identity that seamlessly extended STRIPT’s tone into a niche, community-driven experience.
Built and launched the Hot Moms Club email list from scratch — reaching 300+ subscribers in under 72 hours.
Drove traffic and RSVPs through targeted email campaigns and IG stories.
Supported real-world community-building by bridging digital content with experiential moments.
Helped define what a STRIPT sub-brand could look and feel like — keeping it cohesive, cool, and conversion-ready.